Class 12 Home Science Unit 6 Chapter 2 Corporate Communication and Public Relations (Supplementary) Solutions

Class 12 Home Science Unit 6 Chapter 2 Corporate Communication and Public Relations (Supplementary) Solutions of all Textual and additional Questions.

Class 12 Home Science Unit 6 Chapter 2 Corporate Communication and Public Relations (Supplementary) Solutions

Review Questions with Solutions

1. What is the significance of corporate communication in today’s times?

Ans: Corporate communication is important for the success of an organisation because the perception of the public, competitors and employees influences its reputation and position. Its primary objective is to create and maintain a positive and accurate image among stakeholders. In a crisis, effective corporate communication helps an organisation explain what happened, respond appropriately and maintain the confidence of its stakeholders. It also helps the organisation communicate its values, policies and actions clearly.

2. Enumerate functions of corporate communication.

Ans: The functions of corporate communication include:

(i) Public Relations Policy: Developing and recommending corporate public relations policies and communicating them to top management and departments.

(ii) Statements and Press Releases: Preparing corporate statements, executive speeches and press releases.

(iii) Publicity: Announcing company activities and products to the media and community, planning promotional campaigns and responding to enquiries.

(iv) Maintaining Relations: Maintaining relations with government authorities, the community, shareholders and other investors, and supporting community development activities.

(v) Publications: Preparing and publishing in-house magazines and other organisational publications.

3. Compare internal and external communication.

Ans: Internal Communication: It takes place between the employer and employees within an organisation. It helps in improving employee morale, promoting transparency and supporting managerial functions such as planning, direction, coordination and motivation. It may be formal or informal and may flow vertically, horizontally or diagonally. It uses written and oral media such as instructions, orders, letters, memos, house journals, notices, handbooks, manuals and reports.

External Communication: It takes place between an organisation and people outside it. It helps in creating a positive image, maintaining public relations, protecting the brand and supporting marketing activities. It may involve customers, investors, government authorities, the media and the general public.

4. Describe the single most factor that has revolutionised the scope of communication.

Ans: The single most important factor that has revolutionised the scope of communication is information and communication technology (ICT). It has made communication faster, easier and more widespread through computers, the Internet, mobile phones, digital media and other technologies. ICT enables people and organisations to communicate instantly across geographical boundaries and has greatly expanded the reach and effectiveness of communication.

5. Enlist verbal and non-verbal skills and briefly explain with examples any three from each category.

Ans: Verbal skills include speaking, listening, reading, writing and asking questions. For example, speaking helps a person express ideas clearly in a presentation; listening helps in understanding others during a meeting; and writing helps in communicating information through emails, reports and proposals.

Non-verbal skills include body language, facial expressions and eye contact. For example, an upright posture can show confidence; a smile can express friendliness; and appropriate eye contact can show attention and help build trust.

6. Explain the meaning and significance of Public Relations today.

Ans: Public Relations (PR) is the planned and continuous effort to establish and maintain mutual understanding and good relationships between an organisation and its publics. It is significant because it helps an organisation build a positive image, maintain goodwill, communicate with stakeholders, handle public responses and protect its reputation. PR is used by government, public and private organisations and other institutions.

7. In your opinion which two areas of PR work are important? Why?

Ans: In my opinion, media relations and publicity and communication are two important areas of PR work. Media relations help an organisation communicate accurately with the public through newspapers, television, radio and other media. Publicity and communication help to provide information about the organisation, its activities and its products. Both areas help build public understanding, goodwill and trust.

8. What are the principles of PR work?

Ans: The main principles of PR work are:

(i) Tell the truth: Provide the public with accurate information about the organisation’s character, ideals and practices.

(ii) Prove it with action: An organisation should support its communication through responsible actions.

(iii) Listen to the customer: Understand public needs and reactions and keep decision-makers informed.

(iv) Manage for tomorrow: Anticipate public reactions, avoid practices that may create difficulties and build goodwill.

9. What is the relationship between corporate communication, PR and Media?

Ans: Corporate Communication: It is the broader process covering an organisation’s internal and external communication with employees, investors, customers, the media and the public. It includes corporate messaging, branding and crisis communication.

Public Relations (PR): PR is an important part of corporate communication. It focuses on maintaining relationships with stakeholders and managing the organisation’s reputation through activities such as press releases, events and media communication.

Media: Media includes newspapers, television, radio, online platforms and social media. It provides channels through which corporate communication and PR messages reach the public. PR professionals work with the media to communicate information about the organisation effectively.

Additional Questions with Solutions (Class 12 Home Science Unit 6 Chapter 2 Corporate Communication and Public Relations (Supplementary) Solutions)

Multiple-Choice Questions

1. Which of the following is an important objective of corporate communication?

(a) Hiding information from stakeholders
(b) Building and maintaining a positive organisational image
(c) Avoiding communication with employees
(d) Stopping all media activities

Ans: (b) Building and maintaining a positive organisational image

2. Which type of communication takes place within an organisation?

(a) External communication
(b) Internal communication
(c) Public communication
(d) Media communication

Ans: (b) Internal communication

3. Which of the following is a function of Public Relations?

(a) Maintaining stakeholder relations
(b) Manufacturing products
(c) Preparing raw materials
(d) Operating machines

Ans: (a) Maintaining stakeholder relations

4. Which of the following is an example of non-verbal communication?

(a) Writing a report
(b) Giving a speech
(c) Eye contact
(d) Reading a letter

Ans: (c) Eye contact

5. Which of the following is a medium of mass communication used in PR?

(a) Television
(b) Office furniture
(c) Machinery
(d) Raw materials

Ans: (a) Television

Short-Answer Questions (Marks 1-2 Each)

1. What is corporate communication?

Ans: Corporate communication is the planned communication of an organisation with its employees, stakeholders and the public.

2. Why is corporate communication important during a crisis?

Ans: It helps an organisation provide clear information, manage public reactions and maintain stakeholder confidence.

3. What is internal communication?

Ans: Internal communication is communication between people within an organisation, particularly between management and employees.

4. What is external communication?

Ans: External communication is communication between an organisation and people outside the organisation.

5. Mention two functions of Public Relations.

Ans: Two functions are maintaining stakeholder relations and preparing press releases.

6. What is publicity?

Ans: Publicity is communicating information about an organisation, its activities or products to the media and the public.

7. Name two forms of non-verbal communication.

Ans: Body language and facial expressions are two forms of non-verbal communication.

8. What is the role of media in PR?

Ans: Media provides channels through which PR messages and information about an organisation reach the public.

9. Why is listening important in PR work?

Ans: Listening helps PR professionals understand the needs, opinions and reactions of the public.

10. What is the main purpose of Public Relations?

Ans: The main purpose of PR is to establish and maintain good relationships and mutual understanding between an organisation and its publics.

 

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