Class 12 Home Science Unit VI Chapter 1 Development Communication and Journalism Solutions

Class 12 Home Science Unit VI Chapter 1 Development Communication and Journalism Solutions with NCERT-based textual questions and answers, additional important questions, and exam-oriented solutions for effective CBSE board exam preparation.

Class 12 Home Science Unit VI Chapter 1 Development Communication and Journalism Solutions

Review Questions with Solutions

1. What is Development Communication? And what is its role in development?

Ans: Development communication is the use of appropriate communication methods and media to inform, educate, create awareness, encourage participation, and promote positive social and economic development.

Its role in development includes:

(i) Campaigns: A campaign combines different communication methods and materials, such as meetings, newspaper articles, leaflets, exhibitions, and dramas, around a specific theme for a defined period. It creates awareness, provides specific messages, stimulates action, and encourages the adoption of desirable practices. For example, the Swachh Bharat Mission was launched on 2 October 2014 as a nationwide campaign to promote sanitation and eliminate open defecation.

(ii) Radio and Television: Radio and television are important mass media for development communication. Radio is comparatively inexpensive, widely accessible, and useful for reaching people with limited literacy. Television can combine audio and visual communication and reach large audiences.

(iii) Print Media: Newspapers and periodicals can provide continuous education and information on agriculture, rural problems, and other development concerns. Local publications can also highlight issues of particular communities.

(iv) Information and Communication Technologies (ICTs): ICTs include computer hardware and software, digital broadcasting, and telecommunications technologies. They help people access information and facilitate services such as banking, marketing, employment, communication, and public services.

2. What are the essential features of Development Communication?

Ans: The essential features of development communication are:

(i) It is oriented towards the socio-economic development and well-being of people and communities.

(ii) It aims to inform and educate the community.

(iii) It combines suitable mass media and interpersonal communication channels for greater impact.

(iv) It is based on the characteristics of the audience and their social and physical environment.

3. What is a Campaign? Design a slogan for a campaign on any issue of your choice.

Ans: A campaign is a well-organised and intensive activity that uses different communication methods and materials around a specific theme for a defined period. It creates public awareness, communicates specific messages, stimulates action, and encourages the adoption of desirable practices. For example, the Swachh Bharat Mission was launched on 2 October 2014 as a nationwide campaign to promote sanitation and eliminate open defecation.

Slogan for a campaign on any issue of your choice:

(i) Issue: Plastic Pollution.

(ii) Slogan: “Break Free from Plastic, Save Our Seas!”

4. How is community radio different from All India Radio?

Ans: Community radio is generally established to serve the information and communication needs of a particular local community. It gives local people opportunities to discuss their problems, share local information, and participate in programmes. Examples include community radio stations associated with Vanasthali Vidyapeeth, SEWA, and Delhi University.

All India Radio (AIR) is a national public broadcasting service with a much wider reach. It broadcasts programmes for audiences at national, regional, and local levels. Thus, community radio is mainly community-oriented and participatory, whereas AIR serves a much broader public.

5. Take one newspaper from your school library. Look for news related to environment. Discuss in the class the visibility of news related to cinema, life styles and development and the possible reasons.

Ans: Do yourself.

6. ‘ICTs are the future vehicles of development’. Comment.

Ans: Information and Communication Technologies (ICTs) include computer hardware and software, digital broadcasting, and telecommunications technologies. ICTs can support development by providing information and facilitating communication, banking, marketing, employment, education, and public services. Mobile phones have also helped expand access to markets and services.

Tele-centres can provide people, particularly in rural areas, with computer education, internet access, e-government services, and other useful facilities. For example, the Sustainable Access in Rural India (SARI) project established tele-centres in Tamil Nadu. Similarly, SEWA has used ICTs to improve the access of women workers to information, training, communication, and problem-solving facilities.

Thus, ICTs can contribute significantly to social and economic development by improving access to information, communication, education, and services.

Additional Questions with Solutions (Class 12 Home Science Unit VI Chapter 1 Development Communication and Journalism Solutions)

Multiple-Choice Questions

1. What is the main purpose of development communication?

(a) To promote entertainment only
(b) To support social and economic development
(c) To increase commercial advertising only
(d) To replace interpersonal communication

Ans: (b) To support social and economic development

2. Which of the following is an example of a communication campaign?

(a) Swachh Bharat Mission
(b) A private birthday party
(c) A personal diary
(d) A shopping list

Ans: (a) Swachh Bharat Mission

3. Which medium is especially useful for reaching people with limited literacy?

(a) Radio
(b) Printed textbook only
(c) Written notice only
(d) Newspaper only

Ans: (a) Radio

4. What is a major feature of community radio?

(a) It serves only international audiences
(b) It focuses on the needs of a particular community
(c) It provides only commercial advertisements
(d) It is controlled by individual listeners

Ans: (b) It focuses on the needs of a particular community

5. Which of the following is an ICT-enabled service?

(a) Mobile banking
(b) Handwritten diary
(c) Manual sweeping
(d) Traditional cooking

Ans: (a) Mobile banking

Short-Answer Questions (1–2 Marks Each)

1. What is development communication?

Ans: Development communication is the use of communication methods and media to inform, educate, create awareness, and promote development.

2. What is the purpose of a development campaign?

Ans: A development campaign creates awareness, communicates specific messages, stimulates action, and encourages desirable practices.

3. Mention any two methods used in a campaign.

Ans: Meetings and exhibitions are two methods used in a campaign.

4. Why is radio useful for development communication?

Ans: Radio is comparatively inexpensive, widely accessible, and can reach people with limited literacy.

5. What is the role of print media in development communication?

Ans: Print media provides information and continuous education on development issues such as agriculture and rural problems.

6. What does ICT stand for?

Ans: ICT stands for Information and Communication Technologies.

7. Mention any two uses of ICTs in development.

Ans: ICTs can be used for banking and financial transactions, as well as for education and public services.

8. What is community radio?

Ans: Community radio is a radio service that focuses on the information and communication needs of a particular local community.

9. How does community radio help local people?

Ans: It gives local people opportunities to share information, discuss problems, and participate in programmes related to their community.

10. What is the main difference between community radio and All India Radio?

Ans: Community radio mainly serves a particular local community, whereas All India Radio serves audiences at national, regional, and local levels. 0 0 0

 

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